Nat Handsome Games

As the owner and sole creator, I was tasked with developing a comprehensive brand identity for a new games publisher and studio dedicated to delivering high-quality games and gaming products. This project involved creating brand colors, typography, iconography, illustration style, marketing materials, tone of voice, business identity, and website content.

My Role

As the Sole Creator, I leveraged my extensive background in product and full-stack development, as well as my expertise in graphic design and content management, to build a comprehensive brand identity from scratch. I designed and implemented a responsive website that effectively communicated the brand's vision, and created cohesive marketing materials and business identity that aligned with the overall brand strategy.

Research

I conducted extensive research to understand the gaming industry, target audience, and current market trends. This included:

• Analyzing competitors to identify gaps and opportunities.
• Studying successful brands in the gaming and entertainment sectors.
• Gathering insights on the preferences and behaviors of the target audience.

Research Goals:

• Identify the core values and unique selling points of the studio.
• Determine the visual and verbal elements that resonate with the target audience.
• Establish a brand identity that differentiates the studio from its competitors.

Research Findings:

• The target audience favored vibrant, dynamic visuals and a playful yet professional tone.
• Iconography and illustration styles needed to be unique and memorable to create a strong brand presence.
• Consistent use of brand elements across all touchpoints was crucial for building brand recognition.

Brand Development

• Brand Colors: Chose a vibrant and dynamic color palette reflecting the energy and creativity of the studio.
• Typography: Selected modern, legible fonts conveying a sense of fun and professionalism.
• Iconography: Designed unique, memorable icons representing different aspects of the studio's offerings.
• Illustration Style: Developed a distinctive illustration style capturing the spirit of the studio and its games.
• Marketing: Designed marketing materials, including social media graphics, promotional posters, and digital ads.
• Tone of Voice: Established a playful yet professional tone reflecting the studio's values and resonating with gamers.
• Business Identity: Ensured all materials were cohesive and aligned with the overall brand strategy.

Website Development

• Wrote content to reflect the brand's tone and engaged the target audience.
• Implemented the website using NextJS and CSS to ensure a smooth user experience.
• Integrated SEO best practices to improve search engine visibility.

Findings & Conclusion

• The brand identity successfully differentiated the studio in a competitive market.
• The cohesive visual and verbal elements created a strong, memorable brand presence.
• he website effectively communicated the studio's vision and engaged the target audience.

Outcomes

• Positive feedback from the target audience, highlighting the brand's unique and engaging identity.
• Increased brand recognition and online engagement.
• Successful launch of the studio and its games, supported by a strong brand foundation.